See into the dark for new stories.

Projection Artist

Timeline illustration from Oddtoe's projection artist for hire service

  • VISUAL STORY COMMISSIONS

    Does your festival have a theme? Are there site-specific stories that are possible? New work is possible with new influences.

  • ONE-STOP SHOPPE

    All your projection art needs in one place: Oddtoe. The artist, the art, and the expertise in project and event management — all that’s possible,  if you need it.

  • ATTENDEES WITH A SMILE

    Why hire a projection artist in the first place? At the end of the day, this style of projection art is meant to invoke laughter. Humorous visual stories that are simply designed to get a smile.

PROJECTION ART FESTIVALS

This year is showing a strong uptick in evening events, in general, and projection art festivals, specifically. 

Every level of government — local, state, and Federal — is funding the arts bodies and councils. Now that funding is filtering through to the community events that have been so desperately needed, post-pandemic. Oddtoe is an experiential design and generative-AI animation studio based in Melbourne, creating projection, installation, and animated work for events, venues, and galleries.

Good onya!

Speaking of which, of the local front here in Melbourne, Australia, check out the Gertrude Street Projection Festival for some inspiration.

More humour. Less violence. More intelligence.

A Projection Artist with Humor

Oddtoe looks at light projection art as a skit — a snippet of a (possibly) longer story, but only the funny bits. Other projection artists might not go for laughs from the large audiences viewing their work. But that’s the genre this projection artist plays in: humor. 

And find enjoyment in the project and event planning, too. Oddtoe can work

with you and your team on site-specific work, works inspired by a theme, or projection art commissioned for a large-scale event.

Treat your audiences, your fans, or your community to first-of-their-kind stories – human stories told with the help of generative A.I. software.

Contact OddtoeContact Oddtoe

PROJECTION ARTIST FOR FESTIVALS

The business case for festivals is foot traffic. Local councils want it. Precinct associations want it. Sponsors want it. Projection art pulls crowds into laneways, parks, and main streets after dark — the hours retail and hospitality need most.

Want proof that this type of activation is working? In Australia, night-time pedestrian activity in Melbourne precincts now exceeds pre-pandemic levels, with the sector supporting 31,000 jobs and contributing $3.3 billion to the local economy.

A projection artist for hire is cheaper than a pyrotechnics team, safer than a fireworks permit, and reusable across multiple nights. One commission with Oddtoe. And then multiple activations in a large space, over one night or multiple nights.

That’s good business math!

 

More humour. Less stress. More intelligence.

PROJECTED STORIES TO MAKE THE WORLD LAUGH

Contact Oddtoe about projected artContact Oddtoe about projected art

While you’re here… 

Humor and Animation

The Oddtoe TV Show
Animation
The Oddtoe TV Show
See a lost-in-time, satirical newscast from Australia. Shoddy journalism and off-color commercials pepper this modern piss-take of today's media.
Wire Taps TV Show
Animation
Wire Taps TV Show
In the future, our AI bot overlords entertain us with TV soap operas of humanities' conversations, secretly recorded since the Y2K bug.
The Jackalope Factory
Comedic Writing
The Jackalope Factory
The calamitous story of the world's most beloved taxidermist is told in this comedic novella.

Questions & Answers

Projection Art

What does a projection artist actually do?

Designs and produces the imagery that gets projected — onto a building, a stage, a surface or an object — and works out how it sits in the space. It is a design job before it is a technical one.

Can the work be built around our festival's theme?

Yes, and it usually should be. If a festival has a theme or the venue has site-specific stories, those give the work something to be about instead of being decoration that could play anywhere.

Do you handle the event side, or just supply the art?

Either. Oddtoe offers the artwork and the project and event management around it, so a festival can hand over the whole piece or just the content.

What is the style?

Humorous visual storytelling — work designed to get a smile rather than to impress with technique. Oddtoe is an experiential design and generative-AI animation studio based in Melbourne, creating projection, installation, and animated work for events, venues, and galleries.

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