My background is in cartooning, graphic design, and data visualization so you’ll see those influences in my humor, art, and way of thinking.
Innovation from Oddtoe
Need an Experiential Designer?
If you're into...
Arts & Entertainment
VISUALIZATIONS to AMUSE
This is the “About Oddtoe” section, so I might as well show you around. I like and do a lot of types of art. Some of the favorites are street art, projection art, animation, and installation art. Want to amuse and stir the happy emotions of your audience? Welcome to my world.
The analog world...
Built Environments
PHYSICAL THINGS of WHIMSY
I adore the twin arts of garden and park design and sculpture. The logical child of these creative practices is topiary, of course. Therefore, I design in 3d with organic shapes in mind. Lately that has meant giant inflatables, where air does the holding-up. I often slam my shoe at government council meetings, demanding quirkier and more memorable public spaces. (So should you.)
The universe expands...
Three Dimensional & A.I.
Arts & Entertainment
Pseudonyms aplenty...
About Oddtoe
Since 1996, I’ve been running my illustration, animations, and comedic writing under the pseudonym, Oddtoe.
Oddtoe has taken on new forms over the years. Since the pandemic in 2020, I pushed aside is my pen-and-ink style of illustration, and picked up an iPad Pro, experimented heavily with digital caricature and imaging compositing.
I’m loving the result and the new tools in this new pipeline of work.
Oddtoe as a business pairs up nicely alongside my data visualization agency, Datalabs. As part of my parent company, Data Arts, Oddtoe is taking on studio animation, art commissions, and 3d design projects.
And of course, my interest in storytelling is — spread like peanut butter — across both brands.
Examples of Past...
Creative Work in the Studio
Built Environments
Visualizing happy places...
Experience Gardens & Immersive Environments
I design outdoor spaces for two kinds of client. Government park planners, who decide whether a suburb gets another lawn or something people drive across town to see. And private owners, who want a garden with some mischief in it.
The work starts in 3D, because organic shapes model fast. That’s why topiary keeps turning up — a hedge is a sculpture that grows. After that it’s light, sound and projection layered onto something physical, until a two-metre baobab holds up its end of a conversation with a room of kids.
Planners get a flythrough, not a PDF. Put it on the screen at the council meeting. Councillors see it at real size — how tall it is, and what it looks like in July.
Then it gets built and photographed and ends up in the local paper. You’re the planner who backed it. Kids remember the tree that talked to them. Nobody remembers a lawn.
Planners who can take a joke end up with the places people visit on purpose.
For private clients it’s simpler. Tell me how the place should feel, I’ll tell you which plant does it, and we’ll build something your neighbors will have opinions about.
Boring parks are a policy choice. (So is the other kind.)


Oddtoe
Three Dimensional & A.I.
The Oddtoe Sweet Spot
Spaces & Characters
Three-dimensional modeling is what sets up the imagery and animation I create as Oddtoe. Dimensional data is the underlying and reusable asset for character designs and background art.
From an OBJ or FBX model, the value proposition of the studio I run is that visual stories can be told at scale. Generative AI is certainly taking a role in ideation. And with a background in data and 3d, I’m able to run a full-scale animation and design firm with limited overhead.


Oddtoe
Questions & Answers
About Oddtoe
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