Use cases, one brief at a time

See the Whole Job Before You Ask for a Quote

Oddtoe is an experiential design and generative-AI animation studio based in Melbourne, creating projection, installation, and animated work for events, venues, and galleries. Each use case takes one kind of brief and follows it from the first drawing to the day itself, so you know what gets made, in what order, and what you keep afterwards.

Most people arrive with a date and a rough idea, and no way to picture what I would do with it. These pages fix that. Pick the one closest to your brief, read it in five minutes, and you will know whether to send me the date. If your brief is not here yet, send it anyway. The steps rarely change. Only the object does.

• Next use case:» Museum Late Opening.

Pick the brief that looks like yours…
Publicity Stunts & Cheeky PR Campaigns
Campaigns, PR & grassroots
Concept image: a monument-scale head with a VOTE banner parked in a city street, a publicity stunt idea by Oddtoe
One idea, one press day, one photograph
Museum Late Opening
Galleries & museums
Concept image: a three-metre matte inflatable character on a wet Melbourne street at night, tram wires overhead and projectors on stands
In the works. Back soon.
A Brief That Is Not Here Yet
Any venue, any date
A walk-through archway woven from eucalypt branches, built by Oddtoe as a festival entrance
Send it anyway. Rough is fine.

Tell me the date and what has to happen on it.

Got a brief?

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