Updated August 2026
Visualizing the new unique stories with friendly bots
An Investment in Generative AI & Human Humor
The vision of Oddtoe is to create a brand and content platform, utilizing the innovation and economies-at-scale that generative AI brings to the table.
Oddtoe is the generative-AI animation and character-IP studio built by Data Arts Pty Ltd (ABN 79 617 357 016) since 2021, the Melbourne company also behind The Datalabs Agency, and this page explains what an investment in Oddtoe funds and how it’s structured.
Data Arts, through its primary brand, The Datalabs Agency, has worked with companies like Adidas, BlackRock, the United Nations, Ebay, Intel, Nestlé, Marriott Hotels, and Mercedes Benz with their visualization and content. Oddtoe is a product of the data analytics, content production, and generative AI research performed inside Data Arts since 2021.






