Six Halloween Ideas for a Venue

Here are six Halloween ideas a venue, retailer or shopping centre could pull off in 2027: a walk-in creature, a watching window, your own character, a pop-up haunt, a creature on the roof and a building that wakes up. Oddtoe draws each one first, and you approve the drawing before anything is made.

The ideas mix, so you can take one or put two together. Each is below, and the Halloween activations page has the events, activations and installations for 2027.

A creature stands at the entrance, and guests queue and walk in through its mouth. It is drawn at full size first, with the queue barriers marked, so you can see how it sits at your door before it is made. It packs into crates, so it can go out again.

One shopfront window and one huge eye. Passers-by stop, and the eye looks back: good eye contact with your customers. The drawing shows how the eye fills the glass, and you approve it before it is made.

Your mascot, life-size in your space. A designer draws the character first and you approve the drawing. Then it is built, and the finished character stands in your venue and greets families. It is designed in Melbourne and built wherever the project needs.

An empty shopfront becomes a dressed and lit haunt behind the glass, with curtains, lights and a screen. Visitors walk past, look in and stop. It packs into crates, so it can go out again.

A big creature climbs your building and is lit from the roof. Anchoring and power are drawn into the plan and worked out with your venue, so everyone who runs the building knows what is needed before the creature arrives.

A ghost is projected across a heritage facade, and people on the street hold up their phones. Halloween is on your building, and everyone stops to watch. Like the other five, it is drawn first, and you approve the drawing before anything is made.

Pick one and send the date. The Halloween activations page has the events, activations and installations for 2027.

Oddtoe is an experiential design and generative-AI animation studio based in Melbourne, creating projection, installation, and animated work for events, venues, and galleries.